The theme of this months edition of Auto Vision is clean fuels. They take several clean fuel cars from several auto makers and put them to the test. The car that won the shoot out is BMW's new hydrogen S7.
The S7 is based on a prototype that BMW came out with last year. The car runs on hydrogen fuel cells and produces little to no emissions. BMW faces several factors with the promotion of this new car. There has been no long term tests on the car and its has a hefty price tag of over $100,000.
To overcome these two obstacles BMW should use a public relations event to promote this car. I think that they should team up with an environmental organization. They could drive the car long distance and compare the pollution and fuel mil age to a gas powered car. This would show people that they would save money on fuel and help the environment at the same time.
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I got more information from ur post and as well I agree with ur opinion.By conducting Public Relation events, will promote BMW in high aspect. " SAVE MONEY ,SAVE EARTH "....
BMW builds - excuse the language - bitchin' cars. I've been trying to get a position with them for years.
I absolutely agree with you: they need to tell people about this vehicle! I had not even heard about it, and I'm a "car-person" with a "car-family."
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