I just got finished reading November 10, 2008 edition of marketing magazine. I found an article about Nomadic Digital Media Firm. they are using several public relations tactics to promote their products.
They are having several Pixman ambassadors invite people in the country's nigh life hot spots to participate in karaoke along to the brand's hottest songs. The sessions were digitally recorded and aired live on Pixam monitors. Afterwards people could have a web link e-mailed directly to their cell phones, PDAs or smart phones where they could view their experience online.
I think this is a very clever way to promote products. The company claims they understand the feeling of the consumers and if they are experimenting and having fun, they will remember the brand. If I wanted to promote a product this is definitely they way I would do it.
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1 comment:
Ha ha, very nice. I agree that making things like this fun is a great way to keep a brand fresh in someone's mind. It's quirky and out there and allowed people to be a part of it which makes it more personal
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