It is that time of year again where everyone gets together and party's. I'm talking about new years. There are so many party's to choose from, so how can you get the word out about your party?
You can start by putting messages on facebook. This is an ok idea but everyone does it, so you need to set yourself apart from everyone else. Word of mouth is the best way, tell everyone you know and talk it up.
Everyone does the same thing every year. Renting Halls is always a good choice stay away from house party's because your house Will get ruined. Set yourself apart, be creative and most importantly have fun because that's what new years is all about.
http://www.partymart.com/
Sunday, November 30, 2008
Salesman at Heart
I just recently read an article in marketing magazine about a "creative officer" that I thought was really interesting. Its about a man named Bill Durnan who has done great PR work with Molson Canadian and McDonald's.
Bill doesn't consider himself a marketer or and ad guy. He calls himself a self proclaimed "creative officer". His biggest goal is to promote a product or service for people to consider, take notice and mabee even try.
There is one campaign he did that really caught my attention. It was the combination of team Canada and McDonald's. He came up with a clever logo of the top of a hockey net looking like the arch from McDonald's. I thought this was really creative.
Bill doesn't consider himself a marketer or and ad guy. He calls himself a self proclaimed "creative officer". His biggest goal is to promote a product or service for people to consider, take notice and mabee even try.
There is one campaign he did that really caught my attention. It was the combination of team Canada and McDonald's. He came up with a clever logo of the top of a hockey net looking like the arch from McDonald's. I thought this was really creative.
Monday, November 17, 2008
New mobile marketing solutions drive maximum results
I just got finished reading November 10, 2008 edition of marketing magazine. I found an article about Nomadic Digital Media Firm. they are using several public relations tactics to promote their products.
They are having several Pixman ambassadors invite people in the country's nigh life hot spots to participate in karaoke along to the brand's hottest songs. The sessions were digitally recorded and aired live on Pixam monitors. Afterwards people could have a web link e-mailed directly to their cell phones, PDAs or smart phones where they could view their experience online.
I think this is a very clever way to promote products. The company claims they understand the feeling of the consumers and if they are experimenting and having fun, they will remember the brand. If I wanted to promote a product this is definitely they way I would do it.
They are having several Pixman ambassadors invite people in the country's nigh life hot spots to participate in karaoke along to the brand's hottest songs. The sessions were digitally recorded and aired live on Pixam monitors. Afterwards people could have a web link e-mailed directly to their cell phones, PDAs or smart phones where they could view their experience online.
I think this is a very clever way to promote products. The company claims they understand the feeling of the consumers and if they are experimenting and having fun, they will remember the brand. If I wanted to promote a product this is definitely they way I would do it.
Cleaner Fuel
The theme of this months edition of Auto Vision is clean fuels. They take several clean fuel cars from several auto makers and put them to the test. The car that won the shoot out is BMW's new hydrogen S7.
The S7 is based on a prototype that BMW came out with last year. The car runs on hydrogen fuel cells and produces little to no emissions. BMW faces several factors with the promotion of this new car. There has been no long term tests on the car and its has a hefty price tag of over $100,000.
To overcome these two obstacles BMW should use a public relations event to promote this car. I think that they should team up with an environmental organization. They could drive the car long distance and compare the pollution and fuel mil age to a gas powered car. This would show people that they would save money on fuel and help the environment at the same time.
The S7 is based on a prototype that BMW came out with last year. The car runs on hydrogen fuel cells and produces little to no emissions. BMW faces several factors with the promotion of this new car. There has been no long term tests on the car and its has a hefty price tag of over $100,000.
To overcome these two obstacles BMW should use a public relations event to promote this car. I think that they should team up with an environmental organization. They could drive the car long distance and compare the pollution and fuel mil age to a gas powered car. This would show people that they would save money on fuel and help the environment at the same time.
Sunday, November 2, 2008
Trick or Treat For United Way
Every year the Public Relations class at Loyalist College raises money during an event for the United Way of Quinte. This year our class held the Trick or Treat for United Way. Our goal was to raise one thousand dollars.
Planing started in early September with several ideas. We had to come up with a creative event in order to catch peoples attention. Our class all worked together and came up with this event. The theme was Halloween, so some of use dressed up and were placed in certain parts of the school to get donations. People that weren't dressed up accompanied the people in costumes. we stared early in the morning and ended in the afternoon.
The event was a big success with only minor problems. We raised over twelve hundred dollars, that two hundred over our original goal. This event was a great experience for me and it taught me several useful strategies when having an event. It also showed me my strengths when it comes to public relations.
www.belleville.unitedway.ca/
Planing started in early September with several ideas. We had to come up with a creative event in order to catch peoples attention. Our class all worked together and came up with this event. The theme was Halloween, so some of use dressed up and were placed in certain parts of the school to get donations. People that weren't dressed up accompanied the people in costumes. we stared early in the morning and ended in the afternoon.
The event was a big success with only minor problems. We raised over twelve hundred dollars, that two hundred over our original goal. This event was a great experience for me and it taught me several useful strategies when having an event. It also showed me my strengths when it comes to public relations.
www.belleville.unitedway.ca/
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